This commercial for Carplex was ordered during a week of extreme cold temperatures and heavy snowfall. This made typical car lot shots impractical. Plus, snow-covered car shots would have been inappropriate for an ‘evergreen’ commercial. So, in order to meet the deadline, we went the graphic commercial route. All of the car images on this commercial were taken from images of actual Carplex inventory. The cars were separated from their backgrounds in Photoshop and animated with After Effects.
This commercial was produced in February, 2015